Nouveau was concepted as part of a broader collection exploring how different art movements, eclectic, brutalist, mid-century, could each be translated into a full brand execution. This entry was built around a New York City apartment brand, pulling its influence directly from Yves Klein's monochrome work to give the identity a vintage, cinematic feel distinct from the rest of the collection. Black-and-white photography carries that reference through, accented only by a single signature blue and warm browns, restraint that lets the one color choice actually mean something.