Jasmine was designed as one of the properties within the Bloom collection — a designer apartment residence built around elevated, elegantly considered living. Where the parent brand had to flex across an entire portfolio, Jasmine's identity got to go narrower and more intimate: less "apartment listing," more boutique hotel. The brand needed to unveil an exceptional portrait of living — style and sophistication reflected through contemporary, comfortable interiors set in the heart of the city. An embossed monogram and a classic serif wordmark anchor the identity in something refined and editorial, while a warm, tonal palette of clay and stone keeps it grounded rather than cold