Westlake Water Balls was designed and conceptualized as a fun swag concept for a local baseball group, built to capture both the city and the name landed on in an illustrative execution. The goal was merch with real personality, something bold and a little irreverent, matching the energy of the name itself. An angry, dripping baseball mascot sits inside a diamond badge, wrapped in distressed, hand-cracked lettering, navy and white, heavy serif type, giving the identity a bold, graphic presence across tees and hats.